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How to Sell Leasing

  1. Always quote monthly payments, which are determined from our rate cards.
  2. Mention the monthly payment figure early in your sales presentation
  3. Always ask about your prospects budget restrictions early in the presentation. From this you will be able to determine the most effective way to structure a lease that will best suit your customer’s needs and thus make the purchase more attractive.
  4. Reduce the payments to the lowest possible denominator, i.e.: cost per day, cost per hour. (Quote the ridiculous)
  5. Use leasing to increase the size of your sale. If a client can afford to pay a little more each month, you will have an opportunity to sell additional or upgraded equipment. You may also be able to build in a service contract up front increasing the sale and enhancing the lifetime value of your customer. Once you have the sale on lease you have built barriers to entry around your customer to keep your competition out.
  6. Use leasing to close a sale. Remember it is far easier to get a commitment on a small monthly payment then it is for a big-ticket item.
  7. Rely on our leasing partner account managers. They are available to help you with all aspects of the  leasing program.

 

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